Founder · Operator · Builder
The operator who knows how technology actually works inside traditional industries
I build software for industries that move physical goods, manage field teams, and operate at scale. Not Silicon Valley problems. Real ones.
18+
Years
$145M+
Tracked
2,000+
Daily Users
5
Countries
Now
Current Focus
Product
Scaling SELL 360
Expanding the platform to new markets and building AI powered features for route optimization and demand forecasting. The goal is to make every distributor on the platform measurably more efficient within their first 90 days.
AI
Building CodePilot
An autonomous development platform that uses Claude Code to execute structured tasks against codebases. Think of it as a project manager that hands work to an AI developer, monitors execution, and reports back.